The tech supply chain — the channel — wasn’t built for you. It was built by providers, for providers: to achieve wide distribution and maximum profit.
Negotiating harder won’t fix that. Inside knowledge of the provider’s playbook will.
Join Bob Schubert, Founder of TechTrust, and Luke Rehage, Head of Buyer’s Advocacy at TechTrust, as they discuss:
- What deal registration is, and why a majority of providers rely on it
- Why this — and mechanisms like it — keep you overpaying for technology, year after year
- How understanding the structure, and the power dynamics behind it, is the real leverage you need to get the outcome you’re after