John Geraci, the author of the book “The Art of the Nudge” will be speaking about digital transformation, communications and storytelling.

How do we understand and communicate with buyer 2.0, executive 2.0, and employee 2.0 to lead and influence in this new world? Certainly not the same old way? Emotions and story are critical to learning, reframing and changing behavior. We build a communication framework to practically learn to develop deeper empathic understanding first, then tell stories that Nudge others to opt in. The impact on relationships and business results is big. Innovators are now using this approach to raise their game.

Join us as John discusses how to move your organization forward by gaining buy-in and understanding from your team to transform your organization by using nudges to move the team and the organization.